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by Rachel Terlecky – Franchise Development Manager

Some of the most exceptional franchise stories often begin with something simple, like a scoop of ice cream that leaves a lasting impression. For Andy & Susie Nava, that first taste at Handel’s was all it took.

What began as a night out for ice cream quickly evolved into a journey to build a family-run business founded on passion, purpose, and community. This led to the inspiration to open their own parlor in Reno, Nevada, joined by Andy’s sister and brother-in-law, Cristina & Shaune Ferguson.

It All Started with a Scoop

Handel’s wasn’t just another neighborhood stop for them — it became the place. Any time friends or family came to visit them in Texas, they made sure to share the experience. The reaction was always the same: “That’s the best ice cream I’ve ever had.”

“When I was visiting Andy and Susie, they told me that we have to try this ice cream place they found. I got the banana cream pie ice cream, and from that moment I was hooked,” said Cristina Ferguson.

But it wasn’t just about the product. Over time, the consistency, the welcoming atmosphere, and the way Handel’s brought people together left a lasting impression that went far beyond dessert.

From Fans to Franchisees

The more time the Navas and Fergusons spent at Handel’s, the more they saw its potential not just as a favorite treat but as a family business.

“We immediately felt a strong connection to Handel’s—the brand, the culture, and the people. It quickly became clear that this was the perfect fit for our family, giving us a business we could be proud to partner on together,” said Andy Nava.

With the Fergusons’ deep roots in the Reno market and Andy and Cristina growing up in the area, they knew exactly where to place their first Handel’s parlor.

“I kept saying, ‘How do I get this home?'” said Cristina Ferguson. “We knew that Reno was in need of great ice cream, and when we looked up the franchise, we were drawn to the story and the history. Handel’s values aligned with ours, so it made sense to us.”

Together, the group opened its first Handel’s Homemade Ice Cream in Reno, Nevada, within the Shayden Summit Mall in August 2024.

The Reno franchisees: Shaune Ferguson, Cristina Ferguson, Susie Nava, and Andy Nava

Driven By Demand

Just two months after opening, it didn’t take long for the group to realize one was just the beginning. The consistent crowds, along with the heartfelt appreciation and growing excitement from the community, made the next step obvious: expansion.

“Our decision to expand was driven by the joy of serving the community we grew up in, the incredible support we’ve received since we opened, and our deep admiration and commitment to a brand and franchise we truly love,” said Andy Nava.

The group is currently looking to expand with a second parlor in the greater Reno/Sparks area — showcasing how quickly one Handel’s can spark multi-unit growth. The goal? Expand the joy of Handel’s to even more neighborhoods in Northern Nevada.

“Our area is large enough that it needs more units. The ability to become a community partner with non-profit organizations and schools has become one of our favorite parts of bringing Handel’s to Reno/Sparks,” said Cristina Ferguson. “It is exciting to become part of future neighborhoods and communities. Ice cream is something that brings us all together; it is truly community-based.”

Looking Ahead

With another location on the horizon, the Navas and Fergusons are just getting started. Their vision is clear: to make Handel’s Homemade Ice Cream a household name across Northern Nevada. Each store is more than a franchise — it’s a family-led mission to carry forward joy, connection, and world-class ice cream to as many people as possible.

“Ice cream is universally loved, and Handel’s consistent branding, operations, and quality make it the perfect franchise for growth,” said Andy Nava. “Expanding with multiple locations allows us to build brand awareness and solidify our place as the region’s most beloved ice cream shop.”

Handel’s is more than just ice cream. It’s a dream in motion, a celebration of community, and a brand built on shared values. And thanks to passionate partners like the Navas and Fergusons, the Handel’s family continues to grow — one scoop at a time.

Looking to Become a Multi-Unit Handel’s Franchisee?

This family’s story is personal and passionate, but their growth reflects the strength of the Handel’s model:

• Universal Appeal: Ice cream is a product that transcends age, culture, and background — it’s timeless. Whether it’s a family outing, a celebration, or a casual date night, a scoop of Handel’s brings people together.
• Consistency and Quality: With a proven product and strong operational systems, every location maintains the same high standard — making it easy to replicate success in new markets.
• Brand and Franchise Support: The Navas received strong support from the Handel’s corporate team. The alignment of values, training, and the accessibility of resources empowers confident growth.
• Community Connection: For the Navas, this business is a way to serve the community they love. Each new store is another opportunity to create meaningful, local impact where memories are made.

Click here to learn more about franchise opportunities at Handel’s.

by Rachel Terlecky – Franchise Development Manager

Handel’s Homemade Ice Cream is celebrating a monumental milestone — 80 years of handcrafted scoops, community stories and unforgettable flavor. From its roots in Youngstown, Ohio, this beloved brand has grown nationwide, proving that when ice cream is made with care, it never goes out of style. Each new parlor carries forward the same loyal following and timeless flavors that generations have cherished for decades.

At the heart of this anniversary momentum is Hillary Frei, Chief Marketing Officer, who ensures that every scoop, campaign, and connection reflects Handel’s timeless values — even as the brand evolves for today’s consumers. With a background leading legacy brands like Cheerios and FAO Schwarz, Hillary brings a deep understanding of how to honor tradition while keeping a brand fresh and relevant.

We sat down with her to explore how Handel’s protects its heritage, embraces innovation and continues to build meaningful connections with guests and communities – 80 years in and still growing stronger.

What are the key elements of the Handel’s brand that you consider non-negotiable, and how do you ensure these elements are maintained as the brand evolves?

Hillary: We stay true to the classic, nostalgic flavor profiles that our fans know and love, but embrace the diversity of the U.S. palate. Flavors such as Horchata and Taro were brought into rotation and perform extremely well in specific markets because they are representative of local culinary traditions.

We also know when to broaden our approach and leverage social media platforms or technology to showcase our classic flavors. Seeing these carefully crafted, classic ice creams come to life in a reel across social media platforms is incredibly compelling and can bring the joy of our flavors to a new audience.

How does Handel’s stay true to its heritage in a technology-driven world?

Hillary: We are very intentional about the technology we bring to Handel’s. Given we are a vintage concept, we try to maintain the vintage feel and experience with a limited tech stack. We intentionally do not have order kiosks or other things that limit human interaction. We want the line outside of our parlors to be more than a wait, but a place for connection and community. That’s why we embrace the “phones down, cones up” philosophy. Our goal is to create an environment where families and friends can slow down and really connect while enjoying a scoop of ice cream.

How do you support franchisees in maintaining the same high level of quality and customer experience across all locations, while allowing them to adapt to local preferences?

Hillary: Each parlor is assigned a Franchise Business Consultant who provides direct support and works closely with franchisees to ensure our standards for quality and customer experience are upheld. FBCs work with franchisees from initial setup and expansion to daily operations and performance improvement. On the marketing side, I, alongside my team, work closely with franchisees to adapt materials and create store-specific marketing materials that reflect the character of their local market, so each Handel’s feels both consistent with our brand and connected to its community.

The Scoop for Potential Franchisees

What Hillary highlights is exactly what makes Handel’s such a compelling opportunity in today’s market:

• A Tradition of Craftsmanship: A brand built on handcrafted quality that doesn’t bend as it scales.
• A Commitment to Community: A place for its community members to celebrate things big and small.
• Franchisee Partnership: A system that delivers hands-on training, in-depth operational support, and robust, tailored marketing campaigns.

For franchisees, that combination creates confidence. You’re not just investing in an ice cream shop — you’re becoming part of a brand with eight decades of trust, a loyal customer base, and the infrastructure to grow with you.

As Hillary puts it, preserving legacy while embracing the future is an art. At Handel’s, it’s also the recipe for long-term franchise success.

Ready to scoop up something special in your community? Click here to learn how you can franchise with Handel’s.

by Rachel Terlecky – Franchise Development Manager

This year marks a truly special moment for all of us at Handel’s Homemade Ice Cream: our 80th anniversary. And what better time to celebrate than National Ice Cream Day—a day dedicated to sweetness, nostalgia and the perfect scoop?

To honor this milestone and the incredible guests who’ve supported us over the decades, we’re offering a sweet treat: On Sunday, July 20, guests 80 years and older are invited to enjoy a free small scoop of any flavor on a cake/sugar cone or in a dish at participating Handel’s locations. It’s our way of saying thank you for being part of our story—for eight decades and counting.

In addition to our 80th anniversary promotion, we’re celebrating National Ice Cream Day with the release of a new nostalgic flavor: Frosted Animal Cookie. It’s a playful, sweet throwback that’s already becoming a fan favorite. With more than 140 unique flavors, we’re always dreaming up new and innovative creations, while staying true to the comforting favorites our guests have loved for generations.

Handel’s has always been about more than just ice cream. When Alice Handel began making homemade ice cream in her backyard in Youngstown, Ohio, back in 1945, she did it with fruit from her garden and a deep love for sharing simple pleasures. She wasn’t just making dessert—she was creating something that brought people together.

In 1952, the stand moved across the street to better serve families. In 1985, Leonard Fisher, Chairman of the Board of Handel’s Ice Cream, purchased the business and spent the next two years learning from Alice before leading Handel’s expansion from a single store to 155 locations nationwide.

“Youngstown is where Alice Handel first scooped from her backyard recipe, and we’re proud to carry that spirit forward in every batch we serve today,” said Fisher.

Today, we continue to stay true to Alice’s vision, and our ice cream is still made fresh on-site at each of our parlors. We use the best-tasting ingredients alongside time-honored methods.

We’re incredibly proud of our legacy—but we’re just as excited about our future. If you’ve ever dreamed of bringing something special to your community, we invite you to learn more about joining the Handel’s family as a franchise partner. We’re growing with intention – partnering with people who believe in quality, community and building something that lasts. You can find more about our franchise opportunities by clicking here.

From our family to yours, thank you for being part of our journey. We hope you’ll stop by on National Ice Cream Day to help us celebrate 80 years of scoops and sweet memories.

by Rachel Terlecky – Franchise Development Manager

When it comes to America’s favorite desserts, cookies and ice cream are longtime fan favorites — but right now, ice cream is pulling ahead in popularity, and Handel’s Homemade Ice Cream is leading the way.

As we celebrate 80 years of scooping, we’re not just honoring our rich legacy, we’re rapidly accelerating into the future.

Handel’s success is rooted in our proven business model, strong unit economics and commitment to quality — key differentiators that set us apart in the industry.

Handel’s began in the summer of 1945 in Youngstown, Ohio, when Alice Handel started serving ice cream made with fresh backyard fruit and her own homemade recipes. What started as a neighborhood favorite grew quickly, thanks to a commitment to quality, freshness, and best tasting ingredients. Today, Handel’s is a beloved national brand known for generous portions, homemade-style taste, and a wide variety of flavors.

We believe that ice cream is more than just a treat. It’s a way to bring people together, create memories, and brighten everyday moments. Every scoop we serve is crafted with care, using time-honored recipes and the freshest ingredients to ensure an experience that feels both nostalgic and new. As we continue to expand, our mission remains the same: to share happiness one delicious scoop at a time. Whether it’s a family outing, a celebration, or a simple treat, Handel’s is proud to be a part of life’s sweetest occasions.

While trendy brands like Crumbl attract attention with social media buzz and weekly flavor releases, we’re quietly surpassing them in sales and unit growth thanks to our high-quality, made-fresh-daily scoops, nostalgic charm, and steadily growing fanbase. While Crumbl posted a 9% growth in 2024, we outpaced the cookie giant with a remarkable 24% surge — more than triple the growth rate. This year alone, we’ve celebrated grand openings in California, North Carolina, Ohio, and Texas, with more on the horizon. With 155 locations now operating across 15 states, we’re expanding faster than ever and strengthening our national footprint.

We’re not just riding the ice cream wave, we’re defining it. With over 48 flavors available daily and over 100 in seasonal rotation, plus a reputation for rich, creamy texture and best tasting ingredients, we offer more than dessert — we deliver a full-on flavor experience. From longtime favorites like Butter Pecan to cookie-inspired hits like Chocolate Chip Cookie Dough, we bring both comfort and creativity to every cone.

We’ve built Handel’s on a time-tested business model, backed by strong unit economics, operational simplicity, and an unwavering commitment to quality — key factors that continue to set us apart. For over eight decades, we’ve delivered handcrafted, premium ice cream that customers can taste and trust, creating a scalable, community-focused brand with loyal fans across generations.

In the great dessert showdown, Handel’s is full of sweet success.

As we reflect on 80 years of heritage and look forward to a bright future ahead, now is the perfect time to join the Handel’s franchise family and bring handcrafted happiness to your community.

To learn more about getting involved, click here.

by Jody Nerone – Vice President of Store Development & Product Innovation

What’s the secret ingredient to a successful Handel’s Homemade Ice Cream shop? Beyond great product and service, it all starts with the right location.

Jody Nerone, Vice President of Store Development and Product Innovation, has spent the last 26 years helping the brand grow one carefully chosen site at a time. With decades of hands-on experience, Jody understands how the right spot can set a store up for sweet success.

Q&A with Jody

What led you to your current position at Handel’s Ice Cream?

My path to my current position at Handel’s has been anything but ordinary, and I wouldn’t have it any other way. What’s kept me inspired and driven over the years is simple: my love for the brand and a deep commitment to helping our franchisees build long-term success through owning, operating and growing their own thriving businesses.

With over 26 years of experience, I’ve had the privilege of seeing — and shaping — the evolution of Handel’s from multiple angles. I’ve scooped ice cream behind the counter, worked on the operations team helping open new locations and even spent seven years as a franchise owner myself. Each of those roles taught me something different and gave me a deep understanding of the business from the ground up.

Being a part of Handel’s long-term vision and growth has been an incredible opportunity. I’ve witnessed firsthand the power of our 80-year-old heritage, and it’s an honor to contribute to a brand that blends tradition with a bold vision for the future.

What are the key factors that make a location ideal for a Handel’s parlor?

A typical Handel’s location is an end-cap space between 1,600 and 2,200 square feet, ideally positioned for maximum exposure and easy access. Visibility is everything. We want our brand to stand out, so the ability to implement our full branded design package and eye-catching signage is essential.

We also prioritize locations with exclusive patio space for outdoor seating. These areas not only extend our customer experience but also reflect the community feel that’s core to the Handel’s brand. We look for sites near high-traffic co-tenants in family-friendly, community hubs—especially close to parks, schools, sports fields, and local retail—where foot traffic is strong, especially on evenings and weekends.

How does Handel’s approach real estate selection differently from other brands?

Choosing the right location is more than just finding an available storefront. It’s about planting roots in the heart of a community. We take a thoughtful, hands-on approach to real estate selection, combining data-driven insights with a deep understanding of what makes a neighborhood thrive. Our team works closely with franchisees to evaluate each opportunity, prioritizing visibility, accessibility and local demographics.

What role does data and analytics play in choosing the right site?

When developing a new storefront unit, the right location can make all the difference — and data helps us get it right. Before visiting any site, we analyze who lives nearby, how far people will travel for ice cream and where key drivers like schools or grocery stores are. We also look at surrounding businesses to ensure the area draws family traffic and complements our brand. All of this feeds into a predictive model that scores each site. It helps us avoid costly mistakes while focusing on locations with real, long-term potential. At the end of the day, data turns guesswork into a smart strategy.

What demographic and psychographic profiles work best for a Handel’s location?

Handel’s thrives in communities where quality, tradition and connection matter. Our core audience includes affluent suburban families who value quality and authenticity; rural-adjacent households that seek outdoor fun and local charm; and young families looking for affordable treats in a family-friendly setting and a kid-friendly environment. We also appeal to long-time boomers who appreciate comfort, nostalgia and consistency. One of the most important things they share is a desire for a welcoming, down-to-earth gathering place — and Handel’s delivers on all of those aspects.

What advice do you have for franchisees negotiating leases?

Whether it’s your first location or your third, a well-negotiated lease is key to long-term success. Here’s how to make it work for you:

• Know the market rate but negotiate based on your site’s visibility and build-out needs.
• Understand all operating costs like CAM, taxes and insurance, and try to cap annual increases. Secure renewal options and rights to expand to support future growth.
• Fight for strong signage rights and protect your space with exclusivity clauses to block direct competitors.
• Plan for the unexpected by reviewing assignment rules, termination rights and force majeure terms. Bring in expert support early to set yourself up for success.

What are the most common mistakes franchisees make when choosing a site?

When choosing a location for a Handel’s store, it’s easy to get caught up in the charm of a “cool” neighborhood or historical building. But a good-looking location doesn’t always equal profitability. Emotional decisions can lead to overlooking key factors like foot traffic, parking and demographic fit. Start with data — demographics, traffic and parking — and let your brand vision follow.

How does Handel’s support franchisees during the real estate process?

We don’t just enter a market – we aim to make a lasting impact By building strong relationships with local brokers and landlords, we help franchisees secure prime sites faster and establish Handel’s as a trusted community brand from day one.

Every market is unique, so we use data, experience and creativity to find locations that fit Handel’s needs. Whether it’s a second-gen space or a high-traffic retail center, we focus on long-term success to find game-changing opportunities.

Can you share an example of a high-performing Handel’s location and why it works?

Our Pasadena location is a standout example of how the right setting and smart execution can deliver impressive results. They embraced the brand’s unique walk-up format that’s become a local favorite — combining open-air charm, strong street visibility and seamless service. As the busiest store in our system, it’s a clear example of how thinking creatively within a proven model can turn a great idea into a community staple.

How does Handel’s site selection process support franchisees in finding the best locations?

At Handel’s, we understand that the right location can make all the difference. That’s why our site selection process is designed to support franchisees every step of the way. Led by our Director of Real Estate, Don Tomberlin, the process combines hands-on guidance with clear communication from start to finish.

We partner with experienced local brokers who understand the market and our brand, offering valuable insights to guide decision-making. Each site is rigorously evaluated to align with our goals, backed by over 80 years of experience and data-driven insights. This approach gives franchisees the tools and confidence to find prime locations and build successful businesses.

How does Handel’s balance brand standards with the unique needs of individual franchisees and their markets?

Our growth is built on a strong, beloved brand, but we understand each community is unique. That’s why we work hand-in-hand with franchisees to choose locations and design stores that reflect both our brand values and the unique character of the local market. Guided by quality, convenience, and community value, each site is chosen to enhance its neighborhood. Franchisees play a vital role in this process, helping us stay true to our roots while growing in meaningful, community-driven ways.

by Erin Snyder – Vice President of Franchise Development

Like our signature ice cream creations, 2024 was filled with sweetness and success for Handel’s. Since 1945, Handel’s has been a trusted name in premium ice cream – and last year, we achieved record-breaking growth, setting new milestones in store openings, franchise agreements and top-line profitability. With our debut in multiple new markets across the country, we further strengthened our position as a leader in the dessert and franchising industries.

In 2024, Handel’s opened 29 new locations, including expansions into eight new markets in Arkansas, Tennessee, South Carolina, Nevada, Arizona, Northern California and Georgia. The momentum has carried into the first quarter of 2025, with grand openings in Thousand Oaks, CA, and Southern Pines, NC. New markets such as Rialto, CA; Burbank, CA; Fairlawn, OH and Prosper, TX are also on the horizon, marking another exciting chapter in our growth. Now operating 155 locations across 15 states, we are accelerating our nationwide expansion with new markets on the way, further solidifying our growing footprint across the U.S.

A Business Model For Success

Handel’s success is rooted in our proven business model, strong unit economics and commitment to quality — key differentiators that set us apart in the industry.

• Legacy and commitment to quality: For 80 years, Handel’s has perfected the art of crafting rich, creamy ice cream with classic, crowd-pleasing flavors. Customers can taste the difference in every scoop, thanks to our high-quality ingredients and time-honored craftsmanship. Offering generous portions at an accessible price, we have built a loyal customer base that spans generations.
• Simplicity creates scalability: Handel’s success lies in our simple yet effective approach to business. By focusing on a streamlined menu of premium ice cream, Handel’s has created a business model that is both efficient and scalable. The brand focuses on reducing complexity and driving topline sales with high-quality products. Our simplified processes allow for greater operational efficiency, lower overhead and faster employee training, making it easy for new franchisees to replicate the brand’s success.
• Proven business model: Having been in the business for over 80 years, our company’s proven operating strategy has been battle-tested through virtually every economic cycle and market condition. While Handel’s is a national brand, we are deeply involved in supporting local causes, schools and events, strengthening our ties to the communities we serve and fostering a sense of connection beyond just great ice cream.

Join the Handel’s Franchise Network

As Handel’s continues to expand across the nation, we invite experienced franchisees to consider joining our growing network. With a time-tested business model, history of profitability and commitment to tradition, Handel’s offers a compelling opportunity for operators looking to grow and diversify their portfolios.

For more information on franchising with Handel’s, contact us today.

by Rachel Terlecky – Franchise Development Manager

Leigh Jaffer’s connection to Handel’s Ice Cream runs deep—so deep, in fact, that it started when she was just 11 years old. In 1985, her parents acquired the original Handel’s location in Youngstown, Ohio, directly from its founder, Alice Handel. Under the leadership of her father, Lenny Fisher, the brand expanded from a single beloved shop into a thriving national chain known for its handmade ice cream.

“I fell in love with Handel’s immediately and couldn’t wait to start working,” Jaffer recalls. “When we opened our second location in Liberty, Ohio, I was 13 and eager to jump in. I loved everything about it—scooping ice cream, working the window—there was nowhere else I wanted to be.”

Throughout high school, she continued working in the stores, and in college, she helped manage the original Youngstown location. After a brief time in California, Jaffer returned, ready to fully commit to the family business.

“For the next few years, I trained new franchisees and helped open about seven locations,” she says. “In 2003, my husband and I opened our own store in Austintown. Soon after, we started our family, and I had the incredible opportunity to raise my kids while running a business I knew and loved.”

“In 2021, we purchased the Broadview Heights location. I had originally trained the previous owners to open that store years earlier, so it felt like the perfect fit. Even though it was an hour away, I had an amazing team in Austintown that helped manage the transition smoothly.”

Strong leadership and a dedicated team have been the backbone of Jaffer’s success. Thanks to their support, she was able to acquire the North Canton location the following year and, most recently, the Northfield location this past summer.

What makes her ownership of these stores even more special? She played a key role in opening each of them more than 20 years ago—bringing her journey with Handel’s Ice Cream full circle.

“It’s been so special to come back and now own those stores in the communities that I helped them start in,” Jaffer said.

Q&A with Leigh Jaffer

What was it like to know Alice Handel, considering she founded the business in 1945 and worked there until 1985?

Alice was there when I was just 11 years old, and I have such fond memories of those early days at the original Handel’s in Youngstown. Back then, it was the only Handel’s, and it was always packed—cars lined up in the parking lot, people tailgating, sitting on their trunks, and long lines at every window.

Alice was small but mighty, a quiet yet formidable presence. She ran the back of the parlor, making all the ice cream herself. When it came to pulling the ice cream from the machine, that was her job—no one else was allowed to touch it. She may have been tiny, but she was incredibly strong, both in spirit and determination.

I can still envision her sitting on her little stool next to the machines, patiently waiting for the ice cream to be ready. Up front, a bustling team of young girls worked in tandem, scooping and serving customers with energy and enthusiasm.

I was lucky to have spent those last two years with Alice before she passed, and she left a life-long mark on me. Even at 76, she gave everything to the business. She was one of the kindest, most hardworking people I’ve ever known, and I’ll always cherish the time I had with her.

How did you build such a strong team at your parlors?

Trusting our employees, listening to them, and making them feel like they’re truly a part of something–that’s what it’s all about. They are the front line, the face of the business, and the ones the community interacts with every day. I believe that leadership starts at the top, and attitude reflects leadership. If I set a positive example and take pride in our product and community, that energy will trickle down to everyone. It’s about creating a culture that starts within the store but spreads outward to the community. Quality is always the priority. If something isn’t perfect, it doesn’t leave the window.

The most important part of expanding for me was being able to create more positions and build real careers for my employees—and those are opportunities that I couldn’t offer with just one location. With more stores, I’ve been able to pay them better, offer more stability, and watch them grow into their roles. I’ve seen employees, like my district manager of 19 years, go from teenagers to leaders in the company, and now they’re thriving in careers they didn’t have access to before. Expanding wasn’t just about more locations, it was about giving these people the chance to build long-term careers, and that’s what makes it so special.

What advice do you have for women looking to own a Handel’s franchise?

I’ve never felt that being a woman was a barrier in this business. In fact, I think this is a great business for a woman. It’s community-oriented and people-focused, and women naturally excel in those areas. Not to put anyone into categories, but I believe women bring a unique, nurturing energy to this kind of work. You’re interacting with a lot of young people, and those motherly instincts naturally come out.

When I first started, I was hiring teenagers, and even though I was only a few years older than them, I felt I could really relate. I always try to connect with my employees, because I think women are good at that—especially in a business like this, where you’re not just a boss but a safe space for many of them. Over the years, I’ve seen so many kids grow up in the business, and it’s almost like raising a second family. With hundreds of employees, the majority being teenagers, I’m able to be a source of guidance and support when they need it most.

Being a woman in this franchise has been a perfect fit—it’s about creating a family atmosphere where everyone feels valued, supported, and part of something bigger. And in that sense, it’s just the perfect place for women to thrive.

What’s your favorite Handel’s flavor?

Butter Pecan is my go-to. It’s just a classic. I love the sweet and salty combo, and I tend to gravitate toward pecan flavors in general. Chocolate Pecan is another favorite, but there’s something about Butter Pecan that just hits the spot. Whenever I visit one of my stores, I always try the Butter Pecan to make sure it’s just right. It’s all about getting that perfect balance of salt, buttery flavor, and just the right amount of pecans. It’s my staple, but I do go through phases. For a while, I was obsessed with Strawberry Cheesecake, which was totally unexpected for me. And when we first bought Handel’s, my favorite was actually Lemon Ice. It became so special that my dad renamed it ‘Leigh’s Lemon Ice’ for a couple of years. That is a fun, sentimental memory for me.

If you’re ready to make your mark, click here to learn how we can help you grow with confidence and click here to get started.

by Erin Snyder – Vice President of Franchise Development

As franchisees strive to grow their businesses and craft a future for others to follow, expanding their portfolio with multiple units presents exciting opportunities. Of course, successful multi-unit growth goes far beyond just opening new locations — it’s about developing a clear strategy, understanding your goals and building strong support systems to ensure sustainable – and profitable – growth. Whether you’re looking to scale your existing brand or diversify your investments, a strategic approach will help you build the foundation for long-term success.

Here’s a breakdown of the ins and outs of multi-unit growth so that you can churn out a winning strategy.

IN: Strategic Growth, Not Just Expansion

The trend of aimlessly adding more units without having a comprehensive strategy in place is out. Instead, franchisees are focusing on purposeful growth. The beauty of the franchising model is its flexibility — some franchisees are perfectly content with running one successful location, while others dream of building an empire. Some franchisees even opt to grow their portfolio across multiple brands, diversifying their investments to reduce risk and tap into different market opportunities.

Understanding the why behind your expansion — whether it’s increasing revenue, building a legacy or diversifying your investment portfolio — is crucial. This purpose helps align your long-term vision with sustainable business growth and ensure your expansion efforts are meaningful and effective. Think of it like building the perfect sundae — each layer complements the next, so together, it becomes a delicious masterpiece.

Out: Expanding without a clear goal or strategy.

IN: Diversified Portfolios

Franchisees are increasingly choosing to invest in complementary brands across multiple sectors to balance risk and maximize profitability. For instance, pairing a dessert-focused concept with a breakfast or lunch brand allows franchises to capitalize on different day-parts to provide increased stability. A diversified portfolio can help smooth out the natural ebbs and flows of consumer behavior — just like having both classic flavors and seasonal specials keeps guests coming back for more.

Out: Limiting growth potential by focusing solely on one unit, brand or sector.

IN: Leveraging Support Systems

The importance of robust franchisee support cannot be overstated. Successful multi-unit growth depends on leveraging resources like site selection tools, marketing support and training programs. Franchisees should work closely with their franchisors – and even fellow franchisees – to share best practices, avoid mistakes and ensure consistency across units. After all, building your empire requires more than just a good recipe — it takes a strong support system.

Out: The Lone Wolf approach: Trying to grow on your own.

IN: Operational Efficiency and Streamlined Processes

Scaling a business requires operational efficiency. Franchisees must focus on creating consistent systems for training, quality control and customer service to maintain high standards as they expand. Effective team management and operational best practices ensure that each new location operates seamlessly, building customer loyalty and brand trust.

Out: Managing operations on a location-by-location basis with inconsistent, even conflicting, processes.

IN: Attracting Top Talent

As your portfolio grows, so does the need for strong and loyal leadership. Franchisees who focus on team development and a strong, supportive culture – offering clear career growth paths and regular employee training – will set their businesses up for success. Often, franchisees can transition top-performing team members from existing locations to help launch new ones, creating a strong operational foundation.

Out: Operating without a clear plan for talent development.

IN: Scalable Investment Opportunities

Franchisees are understandably more focused than ever on long-term financial stability. Whether self-funding or seeking investors, the key is financial preparedness. Understanding your current financial standing and planning for capital expenditures, operational costs and profitability – as well as the proverbial “rainy day” – will be essential in achieving multi-unit success. Many franchisees use their current business as collateral for securing funding, while others may look for investors to inject additional cash into their operations. Look for franchising brands that offer comprehensive support for your business including a preferred lending list so you don’t run into a rocky road along the way.

Out: Expanding without securing proper financial backing.

IN: Focus on Community Impact and Legacy Building

Franchisees in 2025 are increasingly motivated by the legacy they can create, whether it’s for their family, their community or their team. Investing in local communities, staying attuned to their needs and making a tangible impact are becoming driving forces behind successful franchises. Brands that consistently support their local economy generate invaluable goodwill, brand preference and more loyal guests – all of which adds to their bottomline.

Out: Prioritizing short-term profits without considering community impact.

Handel’s: A Case Study in Multi-Unit Success

A shining example of successful multi-unit development is Handel’s Homemade Ice Cream. With over 150 locations including 29 new locations in 2024 alone, Handel’s is attracting franchisees looking to experience a strong ROI and successful business model in a rapidly growing sector. Our focus on high-quality ingredients, operational efficiency and community engagement makes the brand a prime choice for those seeking to scale successfully. With Handel’s, franchisees can scoop up the opportunity for growth while enjoying the sweet rewards that come with it.

Why Choose Handel’s?

• Legacy and commitment to quality: Handel’s has spent more than eight decades perfecting its craft, building a reputation for producing rich, creamy ice cream with nothing but quality ingredients. This dedication to quality and consistency has cultivated a loyal customer base and secured its place as a favorite among ice cream lovers across the country.
• Simplicity creates scalability: Handel’s success lies in its simple yet effective approach to business. By focusing on a streamlined menu of premium ice cream, Handel’s has created a business model that is both efficient and scalable. This simplicity allows for greater operational efficiency, lower overhead costs and faster employee training, making it easy for new locations to replicate the brand’s success.
• Proven business model: Having been in the business for over 80 years, Handel’s has a proven business model that’s been battle-tested through virtually every economic climate and market condition. With the success of its franchising model, Handel’s is poised for continued growth and expansion.

The key to successful multi-unit development in 2025 is aligning your expansion strategy with your personal and financial goals, leveraging support systems, focusing on operational efficiency and ensuring you have the right team in place. Building a multi-unit, multi-brand portfolio is no easy task, but it can be incredibly rewarding with the right mindset and strategy. At Handel’s, we’ve been helping franchisees grow their businesses for years, and we’re excited to continue that legacy as we expand nationwide.

If you’re ready to make your mark, click here to learn how we can help you grow with confidence and click here to get started.

by Rachel Terlecky – Franchise Development Manager

At Handel’s, we believe that strong franchise partners are the heart of our success. As we reflect on Black History Month, we’re proud to spotlight two inspiring entrepreneurs who embody the spirit of resilience, community and business excellence.

Alberta Berhannan and Michelle Evans, hailing from Youngstown, Ohio — the birthplace of Handel’s Ice Cream — were inspired by the brand’s reputation, commitment to quality and endless flavor offerings. They opened their first Handel’s parlor in Cumming, Georgia, this past November, with a vision to blend their business expertise and love for their community. Together, they embarked on this journey to deliver not just world-class ice cream, but to provide a best-in-class experience that reflects their dedication.

“We grew up on this local hometown favorite and have experienced Handel’s goodness firsthand,” said Berhannan. “Most importantly, we wholeheartedly believe in this brand.”

Handel’s embodies an inclusive culture that mirrors the vibrancy of our communities. More than just crafting exceptional ice cream, we are committed to championing a workplace where everyone feels valued, connected to our mission, and empowered to contribute their unique perspective is critical to our success.

“Alberta and I are extremely proud to be a Black female-owned business and to be part of a brand with such a unique offering and community-centric values that align with ours,” said Evans. “Oftentimes, we don’t see our reflection within the communities we serve, both from an ownership perspective and beyond. It’s an honor to have this level of ownership in one of our favorite homegrown brands — one that’s tried and true — and to bring its quality to our new home.” One of their goals is to inspire others with similar aspirations of becoming business owners, proving that with hard work, tenacity and belief in yourself, anything is possible.

Berhannan and Evans emphasize to other black business owners that franchising requires a leap of faith.

“There may be several ‘no’s’ along the way, but don’t allow that to veer you off course from your goal of business ownership,” said Berhannan. “Do your research and explore franchise opportunities committed to entering new markets and fostering a culture that empowers people from all walks of life. From our experience, Handel’s has been very welcoming and supportive of us at every step of this franchisee journey. They believe in us just as much as we believe in this brand and opportunity.”

The duo believes that fostering true diversity takes action. Too often, businesses claim to value inclusion, but what is reflected in frontline staff and management tells a different story.

“Diversity comes in all colors, shapes and sizes, and we’re committed to making a difference in the communities we serve,” said Evans.

Behannan and Evans recommend that franchisors looking to attract more diverse partners offer individuals with an entrepreneurial vision the opportunity for business ownership. Publicize that opportunities exist for those genuinely committed to building an ownership stake. Promote growth and highlight the franchisor’s commitment to expanding into new communities across the nation, emphasizing the importance of inclusivity.

“By embracing diversity in the franchisee base, franchisors send a clear message of cultural expansion. People will see that the dream of business ownership is achievable,” said Berhannan. “That commitment is exactly why we’re so proud to be part of the Handel’s family.”

At Handel’s, we’re proud to have franchisees like Alberta and Michelle, who are committed to delivering an incredible customer experience and passionate about inspiring the next generation of business owners.

Being a woman in this franchise has been a perfect fit—it’s about creating a family atmosphere where everyone feels valued, supported, and part of something bigger. And in that sense, it’s just the perfect place for women to thrive.

You can visit Berhannan and Evans at their Handel’s location in Cumming at 580 Peachtree Pkwy.

Click here for additional information on Handel’s franchise program.