Give An Ovation: Building an 80-Year Brand That Still Feels Personal - Handel's Homemade Ice Cream

Give An Ovation: Building an 80-Year Brand That Still Feels Personal

Give An Ovation: Building an 80-Year Brand That Still Feels Personal

Jennifer Schuler is the CEO of Handel’s Homemade Ice Cream and the former CEO of Wetzel’s Pretzels. She is known for scaling brands through a combination of strong culture, operational discipline, and guest-focused leadership. With a background that blends hands-on experience and formal education from Stanford, she focuses on building businesses that create both growth and meaningful human connection.

Listen